An important marketing analysis tool is a SWOT Analysis, which takes a look at Strengths, Weaknesses, Opportunities, and Threats. Have you ever gone through the exercise of doing a SWOT on yourself? This is a great way to prepare for job hunting and interviews. Strengths Your first instinct would be to refer to your resume. […]

Are Advertising and Publicity the same thing? Both will help you promote your business, but the difference is all about $$$ (Money). Any type of media will gladly sell you advertising, but publicity is free. Unlike Advertising, which you must pay for, publicity is what you seek and pray to get for free.